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Business Consulting & Brand Strategy

Build the Business.
Become the Brand.
Lead with
Confidence.

From business strategy and brand development to 1:1 and group coaching, Coach Honey gives entrepreneurs and business owners a clear, proven path to grow — the E.T.C. way: the right way, at the right time, with care and consistency.

★★★★★ 5-star rated by clients
Book My Free Strategy Call

Free 30-min  ·  No obligation  ·  Video or phone

Coach Honey Shantay Adams — Fresh New Consulting
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Business Consulting ·  Brand Development & Marketing ·  1:1 & Group Coaching ·  Keynote Speaking ·  Coach Honey ·  Business Consulting ·  Brand Development & Marketing ·  1:1 & Group Coaching ·  Keynote Speaking ·  Coach Honey · 
Sound Familiar?
You have a great idea, but no clear business strategy to build it on.
Your brand doesn't yet look or sound like the business you're building.
You've tried figuring it out alone — and it's exhausting.
You know there's a better way. You just haven't found it yet.

Coach Honey built Fresh New Consulting for this exact moment. The E.T.C. approach — doing things the right way, at the right time, with care and consistency — changes everything.

Discover the E.T.C. Approach
Real Results. Real People.

Clients See the Shift in Their Very First Session

★★★★★

A phenomenal presence that leaves a lasting impact

"We were incredibly blessed to have a true Woman of God as the MC for our Breakthrough Transformational Conference. Her phenomenal energy and engaging presence uplifted everyone in attendance. With every moment she spoke, she delivered prophetic words that deeply resonated and inspired."

— Natasha Charles, Founder, Breakthrough Transformational Conference

★★★★★

A powerful, needed conversation — and a book for you

"In her book 'Release the Honey within You,' Shantay Adams conquers a very delicate but much needed conversation. Her conversation with women, as a woman, is powerful and needed!"

— Natara Askew, Serial Entrepreneur

★★★★★

She helps people step into their better selves

"Shantay desires to see everyone be their better selves. She often encourages people to exercise the power and authority given to them by God."

— K. Shawn Robertson, PAPI Claims Processor

Read more client reviews →
Release the Honey within You — Shantay Adams' book
Shantay Adams sharing her book, Release the Honey within You Release the Honey within You — book cover Release the Honey within You — book cover
Her Book

Release the Honey
within You

Seven Keys to Beautify the Overly Aggressive and Become a Virtue Honeybee Lady. Shantay Adams brings the same E.T.C. philosophy she coaches with to the page — because we accomplish more and go further with honey than vinegar.

"In her book 'Release the Honey within You,' Shantay Adams conquers a very delicate but much needed conversation. Her conversation with women, as a woman, is powerful and needed!" — Natara Askew, Serial Entrepreneur

Purchase the Book on Amazon Book a Call with Coach Honey
As Featured In

W.E. Heal Magazine

Coach Honey Shantay Adams featured on the cover of W.E. Heal Magazine
As Featured In

Fresh New Consulting
Magazine

Coach Honey Shantay Adams featured in Fresh New Consulting Magazine
New Appointment

Arizona State Chair,
G100 Business Networking

Shantay Adams has been welcomed to the G100 Business Networking Wing as Arizona State Chair, USA — under the auspices of the ALL Ladies League.

G100 is a global body of the top 100 powerful women leaders in the world — including Nobel Laureates, former Heads of State, ministers, entrepreneurs, philanthropists, investors and corporate leaders — joined in a shared purpose to create fresh opportunity for women worldwide.

  • Role Arizona State Chair, USA — Business Networking
  • Wing G100 Business Networking
  • Auspices ALL Ladies League
  • Referred by Anila Hussain — G100 Global Chair, Business Networking
  • Recommended by Sonia Morffi — USA Country Chair, Business Networking
About the G100 Chairs Read the G100 brochure →
Shantay Adams — Arizona State Chair, USA, G100 Business Networking Wing, under the auspices of the ALL Ladies League
Official G100 Announcement
01 / Services

Business Consulting

Clear, structured strategy for entrepreneurs and business owners — from your business model and operations to the next stage of growth.

  • Business strategy & planning
  • Operations & structure guidance
  • Growth & scaling strategy
  • Market positioning
Book a Free Strategy Call Explore Business Consulting
Business Consulting — a clear strategy, mapped out move by move
02 / Services

Brand Development & Marketing

Your brand is how the world sees you. Coach Honey helps you build a compelling identity and marketing strategy that attracts the right people — and keeps them coming back.

  • Brand identity & positioning
  • Tailored marketing strategies
  • Digital presence & growth
  • Target audience alignment
Book a Free Strategy Call Explore Brand & Marketing
Brand Development & Marketing — bringing your ideas to light
03 / Services

1:1 Coaching

Personalized, one-on-one coaching sessions built entirely around your goals, your business, and exactly where you are right now.

  • Personalized coaching sessions
  • Goal setting & accountability
  • Mindset & leadership development
  • Ongoing 1:1 support
Book a Free Strategy Call Explore 1:1 Coaching
1:1 coaching with Coach Honey
04 / Services

Group Coaching

Grow alongside other entrepreneurs and leaders in a guided group coaching experience — accountability, community, and momentum.

  • Guided group coaching sessions
  • Peer accountability & community
  • Shared strategy & problem-solving
  • Ongoing momentum & support
Book a Free Strategy Call Explore Group Coaching
Meet Coach Honey — Group Coaching
05 / Services

Book Me to Speak

Shantay Adams brings energy, insight, and real strategy to conferences, corporate events, and community programs.

  • Business growth & strategy
  • Brand development & marketing
  • Leadership & team culture
  • Empowered to succeed
Book Shantay to Speak Book a Call with Coach Honey
Coach Honey speaking on stage
Coach Honey — the New Art of Living
The Financial Side

The New Art of Living

Freedom. Security. Peace.

Alongside her consulting and coaching work, Coach Honey also helps individuals and families build a foundation of financial freedom, security, and peace of mind through the New Art of Living.

Learn About the New Art of Living
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Service Disciplines

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E.T.C. Steps to Growth

Empowered to Succeed ·  Grow Your Business ·  Build Your Brand ·  Coaching That Delivers ·  Lead with Confidence ·  Empowered to Succeed ·  Grow Your Business ·  Build Your Brand ·  Coaching That Delivers ·  Lead with Confidence · 
Coach Honey on stage
Book Shantay

When You Change
How You Show Up,
Doors Open.

Shantay Adams brings energy, insight, and real strategies to every stage. Whether it's business growth, brand building, or leadership development — her message lands and people leave ready to move.

Business Growth & Strategy Brand Development & Marketing Leadership & Team Culture The New Art of Living Empowered to Succeed
Book Shantay to Speak
Watch & Learn

Catch Financial Fitness Friday

Coach Honey goes live every Friday with real talk on business, mindset, and the New Art of Living. Watch a recent episode below, or dig into the archive.

Financial Fitness Friday episode Financial Fitness Friday episode Financial Fitness Friday episode Financial Fitness Friday episode
Watch more on YouTube →
The Process

From First Call to Transformation in 3 Simple Steps

Coach Honey handles the complexity. You show up ready to grow.

01

Book Your Free Strategy Call

30 minutes. No pressure. We identify where you are, where you want to go, and whether we're the right fit to get you there.

02

Get Your Custom Growth Plan

Coach Honey builds a personalized E.T.C. roadmap for your business, brand, or leadership — tailored to your exact situation and goals.

03

Execute with Expert Guidance

You're not alone. Coach Honey walks with you every step — coaching, adjusting, and celebrating wins as you build the life you've been working toward.

Got Questions?

Answers Before
You Even Ask

Coach Honey built this business from her own journey of reinvention. You don't just get strategies — you get a partner who's lived it, built a proven path through it, and now helps others do the same. We blend real business consulting, brand development, and coaching in a way most consultants simply don't.
Absolutely. Our solutions are fully scalable — we work with individuals, small business owners, entrepreneurs, and larger organizations. The E.T.C. approach adapts to your size, your stage, and your goals.
It depends on what you need. Some clients walk away with total clarity in a single strategy session. Deeper engagements — business consulting, brand and marketing strategy, or a coaching program — typically run from a few weeks to several months.
We establish clear, agreed-upon metrics from day one — tied to your specific business, brand, or leadership goals. You'll always know exactly where you stand, what's working, and what's next.
We have experience across technology, healthcare, retail, finance, and more. If you're a professional, entrepreneur, or business owner with a goal — we can help you build a strategy to get there.
Yes. 1:1 coaching is fully personalized around your business and goals, while group coaching gives you community, accountability, and momentum alongside other entrepreneurs and leaders. Many clients start in one and add the other.
Yes. We offer follow-up support and periodic reviews to make sure your strategies stay effective as your business and life evolve. This isn't a one-and-done — Coach Honey is in your corner.
Let's Talk

Your Business Deserves
a Real Strategy.
Let's Build It Together.

Book your free 30-minute strategy call with Coach Honey today. Walk away with clarity, direction, and your very first clear step toward growth.

★★★★★ "Her phenomenal energy and engaging presence uplifted everyone in attendance." — Natasha Charles

Free 30-min  ·  No obligation  ·  Video or phone

Get Started

Ready to Grow Your Business?

Fill out the form below and Coach Honey's team will reach out to schedule your free strategy call.

Shantay Adams — Coach Honey
Shantay Adams

Coach Honey

shantayadams@freshnewconsulting.com
freshnewconsulting.com

Privacy Policy  |  Terms of Service

Shantay Adams — Coach Honey
Shantay Adams

Coach Honey

shantayadams@freshnewconsulting.com
freshnewconsulting.com

Privacy Policy  |  Terms of Service