About Coach Honey Shantay Adams | Fresh New Consulting

Her Story

From Setback to Strategist

Shantay Adams built Fresh New Consulting from her own journey of reinvention. A single shift in how she saw business, brand, and leadership became the foundation for everything she does today.

Now she helps entrepreneurs, small business owners, and professionals build stronger businesses and stronger brands — through business consulting, brand development & marketing, and 1:1 and group coaching. She helps you see what's holding you back and gives you concrete steps to grow.

"We accomplish more and go further with honey than vinegar." That philosophy shapes every engagement, every conversation, every strategy she builds.

New Appointment

Arizona State Chair,
G100 Business Networking

Shantay Adams has been welcomed to the G100 Business Networking Wing as Arizona State Chair, USA — under the auspices of the ALL Ladies League.

G100 is a global body of the top 100 powerful women leaders in the world — including Nobel Laureates, former Heads of State, ministers, entrepreneurs, philanthropists, investors and corporate leaders — joined in a shared purpose to create fresh opportunity for women worldwide.

Role Arizona State Chair, USA — Business Networking
Wing G100 Business Networking
Auspices ALL Ladies League
Referred by Anila Hussain — G100 Global Chair, Business Networking
Recommended by Sonia Morffi — USA Country Chair, Business Networking

About the G100 Chairs Read the G100 brochure →

The Method

The Proven E.T.C. Approach

Doing things the right way, at the right time, with care and consistency. Three principles. One proven system. Real results.

The Right Way

Every strategy is built on integrity, honesty, and excellence. No shortcuts. No confusion. Just clear, ethical guidance tailored to where you are and where you want to go.

The Right Time

Timing matters in business and in life. Coach Honey helps you move when the moment is right — not too early, not too late — so your energy lands where it creates the most impact.

Care & Consistency

Real transformation doesn't happen overnight. Coach Honey stays in your corner — coaching, adjusting, and celebrating every win — because consistent care is what turns a plan into a life.

What Drives Us

Vision. Mission. Core Values.

Vision

Through grace, to empower people around the world to build their businesses and lives on a strong foundation — one that leads to success, freedom, and lasting impact.

Mission

To shine light and empower professionals, entrepreneurs, and businesses by serving leaders with insight, guidance, and transformative education, coaching, and mentorship.

Core Values

Releasing honey with a genuine smile — integrity, honest business practice, and excellence of service in everything we do.

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